My Comment on the Article: HEY, STARTUP FOUNDERS: YOU’RE NETWORKING WRONG

A friend recently shared an article from Fast Company with me about networking for startups – read the article here: http://www.fastcompany.com/3017319/dialed/hey-startup-founders-youre-networking-wrong

The author makes some good points about networking “events” – they are not the best use of your time as a startup. At the same time real “networking” doesn’t take place at networking events, it’s what happens outside of the events and the relationships that develop, that is how serious networking is defined. What generally happens at events is database building. Any highly successful business owner and entrepreneur will tell you that networking is an absolutely critical part (if not the single most critical part) of their success. We will also tell you that a narrow, deep network is what counts, not a shallow, wide network. Whether you create that depth through events or other means, go deep, not wide. Use your time wisely and make sure you are indeed networking, not simply database building. (Thanks for sharing this article with me Erin Bradford)

About Mark Deutsch

Small Business Sales & Marketing Expert | Best Selling Author | Speaker | Trainer | Disruptive Idea Creator
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