Good Customer Service Won’t Build Your Business

Good customer service {alone} won’t build your business. Why? Because people don’t share positive stories about businesses nearly as often as they do negative stories — so good customer service reduces negative word-of-mouth, but it doesn’t generally increase positive word-of-mouth. You have to drive that. Good customer service minimizes negativity, but if you want good customer service to build your business, you’ve got to give them something more than good to talk about — give them stellar.

About Mark Deutsch

Small Business Sales & Marketing Expert | Best Selling Author | Speaker | Trainer | Disruptive Idea Creator
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