It’s a competitive business world out there. As we settle in to the “new” economy, sales are more challenging to come by and your competitors are getting bolder and more aggressive. One danger of this new environment, is the damage that competitors or unhappy customers can do to your reputation in a matter of minutes these days through tools like the internet. One brilliant way that you can defend you and your business is your network.
Crisis management experts will tell you that the best strategy for managing a crisis, such as an attack on your reputation, is to #1, have a crisis management plan, and #2, create as many “points of presence” as possible. Points of presence include such tools as websites, blogs, LinkedIn, Facebook, Twitter, Google Alerts, and your NETWORK. If a critic launches a campaign against you or your product, you will know about fast.
This will allow you to prepare a strong response for clients who ask about the negative chatter and you can tell them about it upfront. Tell them it’s negative and inaccurate information, and tell them the truth. And what better tool to have at your disposal than an army of people (aka your network) out there spreading positive word-of-mouth and supporting you and your business; and sharing your response to this issue. This will help you raise your voice over the squeaky wheel while diluting your critics” impact in any online or offline discussion.
An easy way to have your network out there working for you every day!