Are you a bootstrapper?

I do love a good deal.

As my kids get ready for a new school year (already, I know) – I enjoy farming for good deals on the dozens of supplies they have to come to day one with in September. This got me thinking about the many entrepreneurs who also enjoy a good deal – partially just because they are smart and partially out of necessity. I also used to have a physician who worked with me who had a net worth of over $15M, he clipped coupons and never bought anything for ‘full price,’ so I figure that may just work.

I view a bootstrapper as someone who starts or operates a business with no money and funds growth through growth. The internet has made bootstrapping much easier than ever, because great deals abound and the costs of creating and marketing remarkable things are cheaper than ever. It’s also really important not to act like you’re well-funded if you’re intent on bootstrapping (and vice versa).

So as you search for that 25 cent box of crayons this year, here are two great resources if you are indeed a bootstrapper – for a businessperson’s guide, download the Bootstrapper’s Bible (by Seth Godin) HERE for free and for some ideas as a consumer, check out The Ultimate Cheapskate’s Road Map to True Riches: A Practical (and Fun) Guide to Enjoying Life More by Spending Less (by Jeff Yeager).

About Mark Deutsch

Small Business Sales & Marketing Expert | Best Selling Author | Speaker | Trainer | Disruptive Idea Creator
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